Joha

Discover Joha, the Danish brand loved for its incredibly soft merino wool and timeless essentials for babies and children. Since 1963, Joha has been creating everyday favorites designed to keep little ones comfortable from the very first day. Think gentle layers, cozy pajamas and reliable basics made for play, rest and everything in between. Crafted in high-quality wool and wool blends, Joha’s pieces are naturally breathable and temperature-regulating – perfect for active toddlers, stroller naps and chilly mornings alike. The designs are simple, functional and made to last, with a focus on comfort and freedom of movement. At Babyshop, you’ll find a carefully curated selection of Joha bodysuits, leggings, balaclavas, sleepwear and base layers in soft, calming tones. Easy to mix, easy to love and made to be worn again and again. Explore Joha and wrap your little one in everyday comfort.