FUB

Discover FUB – Timeless Danish Design for Children FUB is a Danish brand that has been creating knitted favorites for babies and children since 2006, with a focus on quality, comfort and durability. Rooted in Scandinavian design tradition, FUB combines timeless silhouettes with soft, carefully selected materials such as organic cotton and merino wool. The result? Pieces that feel as good as they look – and last season after season. From knitted sweaters and cardigans to leggings, dresses and bodysuits, the collections feature calm, harmonious colors and minimalist details. Each garment is designed with freedom of movement in mind, making them perfect for both playtime and quiet moments. The clean aesthetic makes mixing and matching effortless, no matter the wardrobe. FUB is a go-to for thoughtfully made children’s clothing with lasting appeal – favorites to love, pass down and wear again and again. Explore the collection and discover new knitted classics for little everyday adventurers.