Rice is all about adding color, creativity, and function to everyday life. Since 1998, this Danish brand has brought joy through playful designs that make each day a little brighter. It all began with a handmade raffia bag from Madagascar – and today, Rice is loved around the world for its colorful kitchenware, textiles, and accessories. With the motto Fun, Funky, Functional, Rice creates products that make life easier and more beautiful – always with a wink of fun and a passion for everyday magic.