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Oii

Oii is a kids wear brand founded in Gothenburg, Sweden, with the mission to create clothes destined to spread happiness. With its playful collections of everyday clothes, Oii offers kids a chance to express themselves through colors and patterns, based on the idea that every child should be encouraged to be themselves. The clothes are designed in Stockholm, Sweden, with unique, hand-drawn prints, patterns and characters. Oii wants to be the go-to brand for families looking for children's clothing with a modern, playful design, who also values sustainability. Oii puts a lot of focus on creating a sustainable chain of production, and works primarily with textiles certified by GOTS and Oeko-Tex®. With the ambition to create long-lasting garments, Oii promotes a circular approach to consumption by encouraging its customers to take good care of the items, and pass them on once outgrown.

From Oii, you’ll find dresses and skirts, tops, pants and jackets, but also fun and quirky accessories like hats and beanies, and a selection of backpack in various sizes and colors. Step into the world of Oii!