Elvie is bringing women's technology out of the dark ages. Here’s the thing, women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world. Elvie's mission is to improve women's lives through smarter technology. They approach problems as women and solve them as engineers, scientists and designers, starting with a real need and innovating around it. They create new products, new solutions and a fair few conversations while we’re at it. They don’t do controversy for controversy’s sake, but they’re committed to talking candidly about women’s bodies in order to give them the products they deserve. Armed with genuine female insight and world-class design expertise, they’re working to transform the way women think and feel about themselves.