Inspiration

Mini-malistic

Classic, stylish, and timeless are words that encapsulate minimalistic clothing. We have put together some inspiration for how you can add minimalistic wardrobe staples to your child's wardrobe.

Inspiration

TALKING BOBO - new AW21 collection by Bobo Choses

Let's Talk Bobo! Discover and read more about the new fall/winter 2021 collection by Bobo Choses.

Inspiration

The artist and yoga instructor Emelie Törling on eco-products, vagabond lifestyle and the maternity bag

Yoga instructor and artist Emelie Törling talks about life with kids, eco products, her vagabond lifestyle, and moving back home to Sweden after years abroad.

Inspiration

Lovely Lavender

Discover and explore the color lavender. A perfect summer color to add to your child's wardrobe.

Inspiration

Little Sailor

Take inspiration from the Seven Seas and those traveling it to add a nautical flare to your kid's outfit. We have the inspiration and the clothes for it.

Inspiration

“New to the World”

The softest, cutest, most fantastic baby. Welcome to the world! We've waited for you and dreamed up all the cutest outfits to wear.

Inspiration

Style Finder: Sporty & Casual

Cozy and comfortable but still sporty is the style that is here to stay. Babyshop and The Way We Play have tips on how to get the look for your child.

Inspiration

Design guru and author, Elsa Billgren, on style, treasure maps, and summer on the idyllic island of Gotland

In the latest in our Friends of Babyshop series, we meet Elsa Billgren and get to know her a bit better. We talk about everything from style (kids, adults, and interior) to treasure maps and summer.

Inspiration

“Stripes for everyone!”

Stripes - here, and there, and everywhere. Stripes are always in style, and rightly so. Get inspired to add some stripes to your child's wardrobe.