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Babyshop Magazine



Stockholm brand JOX has gone big and bold with its new collection - The Playful Destination - comprising more than 60 pieces which are perfect for your child's bedroom or playroom. These are new looks in a range of fun and creative themes, so every family (yours included!) can find a style that fits!

Your child’s playroom or bedroom should be their happy place - a place where their imagination grows: where they can be free to dream about the adventures they will go on and the world they will explore!

It should be a room of color and happiness, of playfulness and wonder - inspiring future journeys and making the present magical!

With all of these things in mind, take a look at JOX’s new styles from Happy, to Daisy, Multidots, World and more… and get inspired!

"It is a happy talent to know how to play." Ralph Waldo Emerson, American writer

"Everything great that ever happened in this world happened first in somebody’s imagination." Astrid Lindgren, Swedish author

"Enjoy the little things, for one day you may look back and realize they were the big things." Robert Brault, American operatic tenor

"Be grateful for the home you have, knowing that at this moment, all you have is all you need." Sarah Ban Breathnach, American author

"A little magic can take you a long way." Roald Dahl, British author

"Childhood means simplicity. Look at the world with the child's eye - it is very beautiful." Kailash Satyarthi, social reformer

More about JOX

Home is where the heart is, and for kids, it should be their place of love, of cuddles and refuge, of fun and of growing and learning! With this at its core, JOX aims to provide stylish and durable pieces for your little one’s bedroom or playroom that will last a lifetime.

JOX offers everything a family home needs, from furniture to textiles, so you can add the finishing touches easily and make your child’s room a place they come to cherish. With a nod to minimalist chic, and safety always front of mind, JOX is a great choice for families looking for sophistication and coziness in one.

With the right pieces, your child’s room can be a place that becomes filled with memories and overflowing with fun so they can feel happy and comfortable and be exactly who they were made to be!

Shop all JOX

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