Patagonia was founded in 1973 by Yvon Chouinard in Ventura, California. Patagonia is a company that not only focuses on producing high quality clothing and shoes. For them, it is equally important to produce them without harming the environment. The company is a member of the organization "1% for the Planet" and "World Trout". Patagonia uses eco-standard materials and also donates money to charity.