The Safekeepers

Within the Safekeepers trend we find features that adds depth and character to garments, and brings them to life. Positive messaging and the use of primary colors are two eye-catching and uplifting examples.

The trend is taking a great deal of inspiration from the ocean and marine life, and the growing commitment to fight and care for it, with a big focus on recycled materials, especially plastics.

The idea of flowing water is incorporated through dyes, something we saw already last season that is now updated in fresh color combos and print treatments. In terms of patterns, stripes are often a prominent trend for a spring and summer as they are a key feature in the classic nautical theme – this year is no exception.

Continuing on the theme, terry is a key fabrication of the season, with brands taking cues from trips to the ocean beach and the towels you bring with you. There are both all-over and placement prints and shapes that extend from sporty to romantic. So you can simply take your pick!