The stylists' choice from the BRAND


Go behind the scenes and discover our stylists’ own selection of items from edgy, urban-style fashion brand The BRAND. While traveling around the world, our buying team have the opportunity to meet some of the world’s most famous fashion brands and designers, go through their stunning collections, and finally hand-pick the best among the best of children's wear and children's products.

Based on the world’s latest trends within children’s fashion, this page covers a selection of our buying team’s favourite items from the Swedish fashion brand The BRAND. If you have any doubts regarding this season’s must-haves, our stylists’ fashion page will straighten out all of your question marks.

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